Narrowcasting in fresh produce retail
Entrepreneurs with, for example, a fishmonger, butcher, bakery, greengrocer or delicatessen, naturally want to make as much turnover as possible. Their customers often have a shopping list with them and therefore know in advance what they need. You can play into that with screens in your company!
What actually yields the most for these entrepreneurs, are the extras, namely ‘impulse purchases’. Products that are not on the list, but are still bought because the customer has been influenced. There are many possibilities to guide the customer to make such an impulse purchase, the most effective of which is still Narrowcasting.
Are you curious about how narrowcasting can work for you?
Fill out the contact form or contact us at: 076 8200 93
Adjust the content yourself
Adjusting a price or activating an offer is done with a few clicks. Our software is so simple that absolutely anyone can work with it. We develop a number of templates, you only adjust the relevant fields and your change is immediately included in the broadcast.
Changing content
For entrepreneurs in various sectors, we provide new content every month that appears on the screens of everyone in the same sector. Think of recipe videos, countdown to the Dutch New Herring, the asparagus season and much more fun content.
Product photography / videography
Don’t have your own photo or video material yet?
Of course, that’s no problem at all, we will come to your location and take a picture of your products in razor-sharp detail or make a beautiful video of your company. You can then use this material in your broadcast.
Attract attention
Screens in a business work extremely well to attract the attention of waiting customers. For example, if the entrepreneur has a long counter, the customer cannot possibly see all the products. By using screens, the customer is alerted to, for example, new products or offers. A page does not have to be shown for longer than 15 seconds, so the customer sees exactly what the entrepreneur has placed in his broadcast.
The use of sharp photos is also advisable, this will persuade customers more quickly to make an impulse purchase. Because seeing is buying!
Sequential number system
The attention of your customers is drawn even faster if you use the built-in sequence number system. When it is busy and customers are waiting, structure is important. Customers can take a number and know exactly when they will be helped.
The serial number is shown large on the screen and a ‘ding dong’ sound is heard from the speakers. Every time a new serial number appears on the screen, attention is drawn to the screen. If that catchy offer is on the screen, customers are subconsciously influenced and it can lead to an impulse purchase.
Change content super quickly
Changing content should be simple, so we have developed special modules that make this even easier. For our customers in the fresh retail sector, we have two modules available.
Offers
Want to see all your offers in one overview? This module makes it possible! All you need to do is adjust the image, title, subtitle, price and the period when the offer is valid. Our software will take care of the rest.
Price lists
This module allows you to quickly adjust prices on your menu board. You will see all products in one list below each other, where you can change them with one click of a button. The change is immediately visible in your broadcast after saving!
Dynamic content
Other fun content can be added to a broadcast, such as recipe videos via YouTube, weather forecasts, traffic reports, local news, etc., all to make the regular broadcast more attractive. Do you have special requests? Then we can always look at the possibilities!
