What is narrowcasting?
Narrowcasting is a form of communication that is indispensable these days. Using displays, an entrepreneur can present various forms of information to his own audience. This audience can be an internal group of people, for example the employees in an office building or the staff areas of a large supermarket chain. The information that is shown to this group is often related to the company itself, for example statistics, updates, agendas but also fun content such as the weather, birthdays of the staff, the latest news etc.
But narrowcasting is also used for a group of external people, these are the customers or clients of the entrepreneur. This group is shown content that benefits the entrepreneur, which will therefore have a turnover-increasing effect. Think of showing current offers or content that will make his customers make more impulse purchases. The target group therefore determines what the function of the screen will be.
Narrowcasting VS Broadcasting
Narrowcasting is the counterpart of Broadcasting. Broadcasting is used to reach a large group of people, think of a television station like SBS6 or RTL. Here the goal is to reach as many people as possible in as many households as possible.
Narrowcasting, on the other hand, is used to reach a small select group, this group of people can be determined by an entrepreneur himself and provided with targeted content by means of displays in his company.
Can narrowcasting be used everywhere?
Narrowcasting can be used in all sectors, because every entrepreneur has a goal to communicate via displays. We have now used our solutions at countless companies in various sectors. No broadcast is the same, we connect with different systems and our technicians always have fun new challenges. Whether your target group is inside your company or outside in a shopping street, narrowcasting is the way to reach this target group. Using displays is incredibly effective, the moving images attract attention faster, the content is easy to change via our software and the monthly costs are low.
How can I use narrowcasting?
Narrowcasting can be used for various purposes, because every entrepreneur has a different interest in using it. This can be their own interest, but also that of the customer or visitor themselves. Our customers use narrowcasting to:
- generate more impulse purchases, thus achieving more turnover
- to create more brand awareness
- to improve communication within an office or staff room
- to be used as a waiting room softener
- to inform their guests, for example with room directions
- to welcome their guests
What are the benefits of narrowcasting?
With narrowcasting the possibilities are endless. It doesn’t matter where you apply narrowcasting, we can come up with a suitable solution and implementation for every situation. Think of the types of monitors, where different solutions can be devised for indoor, there are also countless possibilities available for outdoor. From solid (mobile) columns to fully waterproof monitors that can be mounted in every conceivable place.