Narrowcasting, or digital signage, is a powerful communication tool that can be used particularly effectively in industry for internal purposes. It enables companies to share information with their employees in a dynamic and visually appealing way, leading to improved efficiency, transparency and engagement.
Why Narrowcasting is indispensable in the industry for Internal Use?
Direct and Visual Communication of KPIs, in an industrial environment, Key Performance Indicators (KPIs) are crucial for monitoring progress and steering results. Narrowcasting makes it possible to display these KPIs in real time and in a visually attractive way on screens in production areas, office areas or common areas. Think of dashboards with production numbers, downtime, quality percentages, safety statistics and delivery reliability.
- Increased Engagement and Motivation, employees feel more informed and valued when important information is proactively shared with them. This leads to higher employee satisfaction and motivation.
- Improved Internal Communication, narrowcasting bridges communication gaps and ensures that messages reach all employees consistently and quickly, regardless of their location within the company.
- Optimization of Work Processes, by displaying important updates, safety instructions or process improvements directly on screens, work processes can be carried out more efficiently and safely.
- By gaining insight into the impact of their work on the KPIs, employees feel more involved and responsible.
- Rapid Intervention, deviations from the objectives are immediately visible, allowing for faster intervention and adjustment.
- Transparency, it creates an open culture in which everyone has the same information and strives for common goals.
- Sustainability, it reduces the need for paper communications and printouts, which contributes to a more environmentally friendly policy.
Price lists in company restaurants
The company restaurant is often a central meeting place within a company. Narrowcasting is extremely suitable for presenting price lists and daily menus. Instead of static paper boards, digital screens can easily be updated with current offers, allergen information or special dishes of the day.
- Current and Flexible, changes in the offer or prices can be implemented immediately, without printing costs or delays.
- Professional and attractive presentation of the offer contributes to a positive experience.
- Time saving, less administration for updating menus and price lists
- Possibility of Promotion, in addition to the price list there can also be room for promotion of healthy options, actions or internal announcements.
In short, narrowcasting is not a luxury, but a strategic investment for any industrial company that strives for optimal internal communication, increased productivity and an engaged workforce. It transforms the way information is shared and used, and thus contributes directly to the success of the organization.