Narrowcasting at McDonald’s

We were allowed to install our narrowcasting solutions at perhaps the best-known fast food chain. At least 50 employees work at each McDonald’s location, because a location often opens early in the morning and closes at night. These employees work in shifts and that is why it is difficult to reach every employee with important information.

There are 12 McDonald’s locations in the region of The Hague. Each location also has a staff room where employees can change and eat something. Where previously a notice board was used in this room to communicate important information, they have opted for more efficiency, convenience and therefore to innovate.

By deploying Canvastix narrowcasting solutions, information can be quickly and easily placed in the broadcasts from the head office, after which it is immediately visible in the staff areas of each branch.

Information is shown regarding personnel matters, such as salaries, days off and motivation is given to follow various training courses. But rules are also shown regarding working in the restaurant, such as how products should be packaged, rules regarding cleaning up materials, rules of conduct and also rules regarding using and preparing new products.

What has been done

  • Custom broadcast developed
  • On-site installation

In this way, all employees will be able to see all the important information in a few minutes. Information that they need to function well within the team and to be well informed about all the possibilities within the company.

Simple and quick to manage for the people at the head office and pleasant for the employees to look at during their break.

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Curious about what we can do for your company?

Please feel free to contact us!